Psychological reactance gained scholarly attention and is continued to be explored across
various disciplines ever since Brehm proposed reactance theory in 1966. Proliferation of …

Flourishing online retail models have prompted platforms to design different discount pricing
strategies of online coupons for strategic consumer behavior. To this end, we establish two …

Facing fierce competition, e-commerce platforms are implementing various promotional
strategies to attract consumers. Based on real-world transaction data from the largest online …

This paper explores an omnichannel retail system under which the retailer offers coupons
via online channels for market share and profit. It investigates the action mechanism of …

An increasing number of retailers are allowing consumers to freely switch between online
and offline and conducting coupon promotions to stimulate channel transfer. This paper …

With the growth of the digital economy, platform-led coupons are becoming an increasingly
popular marketing approach. How to optimally design coupon strategies to achieve the …

The present study is a systematic literature review that identifies the context of consumer
behaviour and analytics in business to forecast the future of consumer behaviour with …

This paper develops a game-theoretic model to investigate the optimal price and coupon
promotion strategies in an omnichannel supply chain. The manufacturer sells competitive …

This study explores a platform's promotional strategies for its first-party products when the
third-party seller carries identical products, taking into consideration consumers' redemption …

This paper explores a dual-channel supply chain under which manufacturers and retailers
issue coupons in a two-stage promotion process for market size and profits. We attempt to …