Emerging evidence in health communication and psychology suggests that a) exposure to
specific persuasive health messages can have unintended effects on the mental well-being …

Desde el siglo pasado hemos presenciado una evolución constante de las técnicas de
comunicación publicitarias en un intento de adaptación a las nuevas realidades sociales …

Despite the increasing use of anger in persuasive messaging, such as political ads and
health campaigns, very little is known about when and how anger affects persuasion …

The 2014 amyotrophic lateral sclerosis Ice Bucket Challenge (IBC) received unprecedented
attention by both news media and social media audiences. Using content analysis, this …

Evaluación de las respuestas emocionales a la publicidad televisiva desde el
Neuromarketing | Evaluation of Emotional Responses Page 1 Evaluación de las respuestas …

Background Social media technologies offer a novel opportunity for scalable health
interventions that can facilitate user engagement and social support, which in turn may …

In response to the recent sea star wasting disease event and the growing concern over the
negative consequences of eco-depression regarding environmental crises, this study …

Emotive anti-tobacco advertisements can increase quitting. Discrete emotion theories
suggest evoking fear may be more effective than sadness; less research has focused on …

Current practice in the field of neuromarketing either regards physiological measures as
superior to self-reporting or uses just one type of measure. The current study proposed an …

Background Health communications often present graphic, threat-based representations of
the potential consequences of health-risk behaviours. These 'threat appeals' feature …