[PDF][PDF] Brand Switching Model Against Consumer Dissatisfaction on the Shopee Marketplace to Other Marketplaces

C Savitri, M Maemunah - Jurnal Manajemen Industri Dan Logistik, 2021 - academia.edu
Indonesia's digital economy continues to grow even during the Covid-19 pandemic (Kemp,
2020). This is a motivation for business people to continue to innovate so as not to be left …

The Influence Of Promotion, Brand Awareness, And Brand Ambassadors On Purchase Decisions On The Shopee Marketplace:(Case Study of the Community of …

MC Utari, S Nuringwahyu… - … RESEARCH ON SHARIA …, 2022 - transpublika.com
This study aims to determine the effect of promotion, brand awareness, and brand
ambassadors on purchasing decisions in the Shopee marketplace. This research method is …

Faktor-Faktor Yang Mempengaruhi Brand Switch Pada Konsumen SPBU Pertamina (Studi Kasus: Pada Mahasiswa Kampus PPG UIN Syarif Hidayatullah Jakarta)

S Rahma, NS Nuraeni… - Prosiding …, 2024 - eproceeding.fitkuinjktconferences …
Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh ketidakpuasan
konsumen, kebutuhan mencari variasi, harga, dan promosi terhadap brand …