Purpose Companies are currently facing the challenge of understanding how their business
is affected by the large volume of opinions continually generated by their stakeholders in …

Purpose The purpose of this paper is to analyze the correlation between the Twitter activity
of two airline companies and their stock performance at the Istanbul Stock Exchange (BIST) …

Yatırımcı ilişkileri günümüzde sadece yatırımcılarla değil tüm finansal çevrelerle stratejik
iletişim kurma becerisi geliştirmeyi gerektirmektedir. Bu nedenle şirketler günümüzde …

Resumo Em 2018, a International Financial Reporting Standard (IFRS) 15–Rédito de
Contratos com Clientes–foi implementada com o objetivo de uniformizar o reconhecimento …

Corporate reputation is considered an important factor in the operational success and stock
market performance of companies. Despite this accepted correlation, there are limited …

Zusammenfassung Dieses Kapitel behandelt die Modelle und Prozesse der strategischen
Markenführung. Zunächst wird auf die unterschiedlichen Ansätze der Markenanalyse und …

Highly reputable companies are excellent investment candidates because they have
positive expectations about their future performance that derive from their consistent track …

Sur le plan théorique, la préoccupation pour l'éthique des affaires et la conformité n'est pas
nouvelle puisqu'elle remonte au milieu du XXe siècle. C'est cependant suite aux scandales …