Introduction: Universities and other educational institutions across the United States
collaborate with service providers to afford their students, faculty, and staff transit services …

Purpose This paper aims to provide a comprehensive understanding of Vietnamese
consumers' perceived value and to explore the relationships between its constructs …

This study examines the ridesharing services in a developing economy, with the aim of
revealing the factors influencing passengers' satisfaction and loyalty. This study is important …

Purpose Having Middle Eastern tourism industry as the context, this study aims to examine
the impact of the four main dimensions within service innovation (ie product, process …

Purpose The purpose of this study is to investigate the passengers' perception of app or
application-based ride-sharing service in Bangladesh. The research directly measures the …

Ride-hailing services are a component of the transportation system in many developing
countries due to limitations in public transportation services. However, incidents still often …

This study aims to assess user perceived quality and its impact on sustaining the adoption of
app-based ridesharing services in the context of a developing country. Adopting the ES …

This study focuses on examining off-highway vehicle (OHV) recreation from a marketing
perspective. It examines whether key versions of word of mouth (WOM) significantly shape …

Social networks and microblogging websites such as Twitter have changed the face of the
consumer product market. Nowadays, even before a new product comes to the market, or is …

Customer loyalty plays an important role for the success of aviation companies. Most airlines
companies rec-ognized that a frequent flyer is about 10 times more valuable than an …