Background Manufacturers and consumers are increasingly aware that asymmetric
information can lead to potential risks in food safety and supply chain integrity. The …

Microbial food spoilage is a major contributor to food waste and, hence, to the negative
environmental sustainability impacts of food production and processing. Globally, it is …

Today, consumers consider food packaging to be as equally important as a product brand.
In addition, the increase in smartphone usage by consumers has led marketers to design …

This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …

The objective of this study was to determine the differences in the behaviour and perception
of consumers from three regions in Spain with different levels of Iberian ham consumption …

In recent years, QR code is popular online and offline, and it is an ideal media for secret
sharing. This paper utilizes the error correction capacity of QR code to propose an (n, n) …

The use of mobile applications to assist with food decision making has increased
significantly. Although food scanner applications provide nutritional information to …

College students may have limited access to produce and may lack confidence in preparing
it, but cooking videos can show how to make healthy dishes. The Cognitive Theory of …

A Quick Response Code (QR Code) aims to provide accurate and traceable information to
consumers wanting to verify the quality of agri-food products. This study aimed to investigate …

This study investigates Italian consumer knowledge and use of nutrition and health claims
(NHCs). Six specific claims are examined on the basis of a web survey carried out on a …