In this article, the term “e-moderating” is used to capture the wide variety of roles and skills
that the online teacher, lecturer, or trainer needs to acquire (Salmon, 2004). Online human …

Recent years have seen unprecedented possibilities for the use of different technologies to
enhance learning in marketing courses. Given the rapid and widespread diffusion of these …

At a time when social media is being increasingly used by students, there appears to be an
expectation that it should also be used for educational purposes. The aim of this exploratory …

With the proliferation in Web 2.0 technologies, many marketing educators are experimenting
with new teaching and learning tools (eg Facebook, Twitter, YouTube and Second Life). The …

This commentary is a reflective discussion of how to use simple social media tools in college-
level writing courses, and contains research elements such as effective examples of what is …

With the proliferation in Web 2.0 technologies, many marketing educators are experimenting
with new teaching and learning tools (eg, Facebook, Twitter, YouTube, Second Life). The …

In many college classrooms, students are passive spectators and the transmittal model of
teaching is prevalent. In contrast to the transmittal model in which students are understood to …

This presentation describes curriculum initiatives that involve students working on real-world
digital media initiatives with corporate and government clients, and how the use of popular …