The introduction of store brands not only brings greater pressure to the upstream
manufacturers, but also induces consumers to pay growing attention to transaction fairness …

This paper investigates the sellers' optimal rebate provision strategies in a supply chain
setting wherein two competing sellers offer substitutable products via a common platform …

This research proposes an analytical model of the joint optimization of coupon face value
and duration together with the product price, and determines the impact of coupon design on …

This paper analyzes an emerging rebate mode where a cashback website not only serves
as a promotional device in generating more sales for an online retailer, but also makes …

Motivated by the fact that many e‐tailers offer online rebates through cashback websites to
attract more consumers, and wield channel leadership, we construct a retailer‐Stackelberg …

This article builds an analytical framework for manufacturers developing rebate strategies
under the chain to chain competition. We demonstrate that rebates are likely to be …

In practice, it is not uncommon for a retailer to incentivize consumers to purchase its
products by instituting a standing “rewards program” across its product line. These rewards …

Based on consumers' different preferences for hassle costs, we study two platform operation
strategies: selected platforms and diversified platforms. Considering diverse charging …

In this paper, we set up a two-echelon supply chain model with one product or service
supplier and two competing cash-back website (CW) platforms to investigate how the price …