The purpose of this study is to review and analyze the indicators of market knowledge
variables, multi-actor engagement marketing systems (customers, employees, supply chain …

This study investigates logistics service providers' social media engagement to understand
better its effect on supply chain functions, mainly their branding purposes, since managers …

The purposes of this research were to examine the indicators of the counterproductive
cultural behaviours (CCBs) and to examine the essence of the direct and the indirect roles of …

This study aims to determine the Analysis of Service Quality, Price, Facilities and Location of
Customer Satisfaction (Case Study at PT. Happy Kiddy Indonesia Rantauprapat). Data …

The purpose of this article is to study the ideas, essence, and nature of the SMEs Program in
Indonesia in welcoming the Industrial 4.0 era. The methodology used includes literature …

This study aims to figure out what the relationship of empowerment of SMEs through
methods of zoning as marketing strategy of SMEs in two different markets (offline and …

The importance of a psychographic approach is to find out what underlies the lifestyle of
people in Indonesia as consumers of various product brands and services circulating in …

Marketing refers to the actions that elevate customer value by motivating them to purchase
the organization's products or services (Kusumadewi, 2019). An organization with strong …

This study is a development of a new concept of counterproductive cultural behavior (CCB's)
through the synthesis of theories that support different structures in an open culture of …

This study aims to figure out what the relationship of empowerment of SMEs through
methods of zoning as marketing strategy of SMEs in two different markets (offline and …