Online word‐of‐mouth (WOM) can impact consumers' product evaluations, purchase
intentions, and choices—but when does it do so? How do those receiving WOM know …

A series of controlled experiments examine how the strategy of incentivizing reviews
influences consumers' expressions of positivity. Incentivized (vs. unincentivized) reviews …

In hopes of motivating consumers to provide larger volumes of useful reviews, many retailers
offer financial incentives. Here, we explore an alternative approach, social norms. We inform …

The creation and sharing of user-generated content such as product reviews has become
increasingly “social,” particularly in online communities where members are connected …

Consumers rely on online reviews because they deem information from a third party to be
more credible than promotional communications. Unfortunately, not all online reviews are …

Brands often incentivize influencers to review their products. However, such incentivized
product reviews may reflect negatively on the influencers' credibility and authenticity …

Online reviews are widely used to propagate the reputations of employers. However,
existing research suggests that online reviews often suffer from selection bias—people with …

Representative online customer reviews are critical to the effective functioning of the Internet
economy. In this study, I investigate the representativeness of online review distributions to …

User-generated online reviews are crucial for consumer decision making but suffer from
underprovision, quality degradation, and imbalances across products. This research …

Businesses use the platform economy and electronic word-of-mouth generated by online
reviews to attract consumers. Based on the communication accommodation theory, we …