Purpose The purpose of this paper is to develop a model to examine the female consumer's
intention to shop online. The rising number of female online shoppers has compelled the …

Purpose The purpose of this paper is to understand the role played by emotional states in
the relationship between entertainment and social interaction with salespeople and shopper …

Embodied virtual agents (EVAs) are used in various online shopping scenarios to enhance
consumer experience. Humanoid avatars and output modalities of EVAs are two important …

Purpose The purpose of this paper is to examine the dimensions of interpersonal trust which
would affect the buyer-salesperson relationship in a direct selling situation. It also …

Purpose Corporate social responsibility (CSR) is increasingly considered a central tenant of
marketing strategy and a source of competitive advantage within the retail sector. As such, it …

Purpose The purpose of this paper is to combine the elaboration likelihood model and
hedonic/utilitarian values into a coherent model of shopping motivational values for online …

This paper investigates how the activation of a customer stereotype affects salespersons'
interpersonal orientation in the context of luxury car purchases. The results of three …

Purpose The purpose of this paper is to identify the types of social responsibility actions that
small local retailers implement in their local community and to explore their underlying …

Purpose The purpose of this paper is to propose future directions for research into stories
and metaphors as concise communication tools that are particularly salient for the fast pace …

Purpose The purpose of this paper is to apply protection motivation theory (PMT) to brick-
and-mortar salespeople's responses to customers' fear appeals. Design/methodology …