[HTML][HTML] Servitization: A contemporary thematic review of four major research streams
C Raddats, C Kowalkowski, O Benedettini… - Industrial Marketing …, 2019 - Elsevier
Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …
create additional customer value. This study aims to identify the key themes and research …
The state-of-the-art of the theory on Product-Service Systems
Abstract Product-Service Systems (PSS) terminology is becoming increasingly common
across management disciplines. Despite rapid growth in the number of PSS publications …
across management disciplines. Despite rapid growth in the number of PSS publications …
Digital service innovation in B2B markets
Purpose Technology-enabled business-to-business (B2B) services contribute the largest
share to GDP growth and are fundamental for an economy's value creation. This article aims …
share to GDP growth and are fundamental for an economy's value creation. This article aims …
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
C Homburg, M Tischer - Journal of the Academy of Marketing Science, 2023 - Springer
Abstract Business-to-business (B2B) practitioners are increasingly interested in capabilities
to holistically manage touchpoints along B2B customer journeys (CJs) to remain …
to holistically manage touchpoints along B2B customer journeys (CJs) to remain …
[HTML][HTML] Firm boundaries in servitization: Interplay and repositioning practices
The present study analyzes how servitization delineates a manufacturer's boundaries.
Based on interviews with 57 senior managers and extensive secondary data collected from …
Based on interviews with 57 senior managers and extensive secondary data collected from …
Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B
J Wirtz, C Kowalkowski - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose The business-to-business (B2B) marketing literature is heavily focused on the
manufacturing sector. However, it is the B2B service sector that shows the highest growth in …
manufacturing sector. However, it is the B2B service sector that shows the highest growth in …
The future of B2B customer solutions in a post-COVID-19 economy: Managerial issues and an agenda for academic inquiry
Customer solutions have been touted as the next service-growth engine. Yet, pursuing a
solutions strategy can seriously backfire in times of severe crises. The massive economic …
solutions strategy can seriously backfire in times of severe crises. The massive economic …
[图书][B] Handbook of service science, Volume II
Handbook of service science, Volume II Service Science: Research and Innovations in the
Service Economy Paul P. Maglio· Cheryl A. Kieliszewski James C. Spohrer· Kelly Lyons Lia …
Service Economy Paul P. Maglio· Cheryl A. Kieliszewski James C. Spohrer· Kelly Lyons Lia …
The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness
Suppliers in business-to-business markets increasingly are seeking growth by providing end-
to-end solutions to customers. Customers, on their part, see solutions and accompanying …
to-end solutions to customers. Customers, on their part, see solutions and accompanying …
Marketing research in the 21st century: Opportunities and challenges
The role of marketing is evolving rapidly, and design and analysis methods used by
marketing researchers are also changing. These changes are emerging from …
marketing researchers are also changing. These changes are emerging from …