Purpose The purpose of this study is to use a multi-methodological approach to investigate
how puns in texts and pictorial elements comprising human figures influence viewer …

Most people struggle to articulate the reasons why a promotional email they are exposed to
influences them to make a purchase. Marketing experts and companies find it beneficial to …

Widely used for the analysis of customer satisfaction, the Kano model offers an overview of
what features delight, want, need, or are indifferent to customers. The Kano methodology …

Biometric recognition systems are an integral part of security in modern computer systems.
Contrary to related work, our approach to biometrics does not base on individual patterns in …

This study looks at how food companies are using neuromarketing strategies to figure out
what customers want. The first chapter gives an overview of the research topics by setting …

La presente investigación tuvo como propósito analizar las perspectivas compartidas sobre
el neuromarketing como herramienta para el posicionamiento de marca. Se fundamentó …

Neuromarketing, which involves the application of neuroscience techniques to investigate
the cognitive mechanisms of consumers, independent of their subjective self-reports, has …

This paper studies the concept of neuromarketing in consumer behaviour, emphasising the
fact that consumers are not entirely rational in their decision-making process, because …

Abstract [eng] This paper studies the concept of neuromarketing in consumer behaviour,
emphasising the fact that consumers are not entirely rational in their decision-making …

Understanding humans and determination of human behaviour were always one of the
focuses of humanity from early times. The market sector has spent fortunes to find out about …