Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

Modern presidents engage in public leadership through national television addresses,
routine speechmaking, and by speaking to local audiences. With these strategies …

The ability to set the national agenda is an important power of the modern presidency. Policy-
specific, nationally televised speeches provide presidents with the best rhetorical …

Neoliberal policy approaches have swept over the American political economy in recent
decades. In Framing Inequality, Matt Guardino focuses on the power of corporate news …

There is little research on the tone of local news coverage of the presidency, despite the
public's preference for local rather than national news. I use theories of media politics, based …

Presidency and political communication scholars have given scant attention to how local
news media cover the presidency. The author offers a comparative study of coverage of the …

Can presidents influence news coverage through their press conferences? Scant research
has explored this question leaving two possible answers. On the one hand, presidential …

The president's ability to influence the news agenda is central to the study of American
politics. Although there is a large literature that examines presidential agenda-setting vis-à …

Party platforms from 1993 through 2008 show a positive approach to immigration policy.
Presidential rhetoric, however, does not match the tone of the platforms. There are negative …