On their way towards assuring growth and long-term sustainability, many modern small and
medium sized enterprises (SMEs) from the European Union have set building a stronger …

Purpose The purpose of this study is to investigate the contribution of social media teams to
firm social media performance. Although social media teams are tasked with planning …

In the modern era of technology, online advertising is the most common tool used by firms to
promote certain products or brands. This study examines the impact of online …

Digital marketing is gaining predominance in marketing strategies across the globe.
Digitization is becoming more and more present in business, not just changes in consumer …

Over the last few years, social media have witnessed a huge demand and use by all
segments of modern society, especially the younger generation. Such platforms have …

Data and information about products and services are now easily accessed via all types of
Social Networking Sites (SNSs) including Facebook, Instagram, YouTube, WhatsApp, Blogs …

The goal of every business is to achieve its objectives or targets efficiently and effectively.
Globally, businesses are trying to improve their skill set and increase their industry assets by …

El presente se titula Marketing Digital y su relación con la decisión de compra de los
clientes en DyO autoservicios y protección EIRL, Nuevo Chimbote, 2019, tuvo como objetivo …

Understanding the possibilities and applications of the social media revolution and its
application in marketing has attracted the attention of marketing scholars and practitioners …

Despite the increasing growth in social media marketing usage, the identification of the
criteria for the evaluation of the effectiveness of this new approach has gone unnoticed. The …