The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
YN Liang - 2023 - diva-portal.org
In recent decades, the use of incentive-based reward programs to foster customer loyalty
and promote sales has become prevalent in various industries. While these strategies are …
and promote sales has become prevalent in various industries. While these strategies are …