Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

Background: The number of mental health apps (MHapps) developed and now available to
smartphone users has increased in recent years. MHapps and other technology-based …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Global initiatives on climate protection and national sustainability policies are accelerating
the replacement of fossil fuels with renewable energy sources. Many electricity suppliers are …

During recent years, the practice of adding game design to non-game services has gained a
relatively large amount of attention. Popular discussion connects gamification to increased …

Revised and Updated, Featuring a New Case Study How do successful companies create
products people can't put down? Why do some products capture widespread attention while …

Almost everyone struggles to act in their individual and collective best interests, particularly
when doing so requires forgoing a more immediately enjoyable alternative. Other than …

During recent years, the addition of game mechanisms to non-game services has gained a
relatively large amount of attention. Popular discussion connects gamification to successful …

Blended care, a combination of online and face-to-face therapy, is increasingly being
applied in mental health care to obtain optimal benefit from the advantages these two …

Online dating sites frequently claim that they have fundamentally altered the dating
landscape for the better. This article employs psychological science to examine (a) whether …