The fashion industry is now in the eye of the storm for what concerns sustainability because
of the enormous impact that such a business area has on the environment. To exploit the full …

This paper addresses the emergence of greenwashing and examines its implications for the
development of green marketing strategies. It starts from the premise that companies face …

Circular economy (CE) principles have been employed by different industry sectors in recent
years, including fashion and textiles. This article discusses CE in the apparel, fashion, and …

This paper proposes a conceptual framework to determine a greenwashing indicator on firm
level, based on five pillars of information that capture the key drivers of greenwashing: soft …

This paper uses a narrative literature review to provide evidence of the problematic
consequences of the fast fashion industry in the context of sustainability and to consider the …

This research delves into the complex dynamics of greenwashing communication (GC),
organizational transparency (OT), employee perception of greenwashing (EPG), and ethical …

To increase the sustainability of footwear and align it with the circular bioeconomy, there is a
pressing need to develop novel bio-based materials to replace the synthetic polymers …

The time span covered by The Routledge History of Fashion and Dress starts in the
nineteenth century, with the aftermath of the consumers' revolution, and reaches all the way …

To understand how fashion brands are communicating their sustainability strategies
supported in green marketing, a case study was developed with the brands H&M and Levi's …

This research investigated how fashion corporations' paltering-based deceptive marketing,
specifically related to corporate social responsibility (CSR), might influence consumers …