Advertising has a significant role in shaping the right attitudes towards important social
problems. Designing an effective advertising message is not an easy task. To support the …

Key Adoption Drivers of Electric Vehicles in Vietnam Tran Thi Thanh Thuy Technology
Management, Economics and Policy Program College of Engineering Seoul National …

Sažetak Iako posve samouvjeren da je donio ispravnu odluku, čovjek u procesu odlučivanja
može pogriješiti. Bihevioralna ekonomija smatra da uzrok takvih pogrešaka treba …