Rapid digitalization of industries has led to the proliferation of complex industrial digital
platforms; however, few industrial platform leaders have successfully established …

Traditionally product-dominant business-to-business (B2B) manufacturers create
differentiation and competitive advantage by providing services alongside their product …

Customer experience (CX) is a critical marketing concept, yet most CX research has focused
on pipeline business settings. This paper presents a framework for CX in multi-actor platform …

Many B2B companies are trying to gain a competitive advantage by leveraging digitally-
enabled, value-creating solutions. For this, they need to modify their sales force and re …

In this study, we present a novel cost-sensitive approach for uplift modeling in the context of
cross-selling and workforce analytics. We leverage referrals from sales agents across …

This paper examines the antecedents and consequences of a firm's absorptive capacity for
innovation management control (ACIMC). Absorptive capacity, defined as an organisational …

This study aims to utilize the K-means clustering algorithm in data mining to categorize sales
data at XYZ Grocery store. The research is essential for understanding sales patterns and …

Abstract BUMN (Indonesian State Owned Company) companies participating in the
development of the digital industry are PT. KAI (Indonesian Railways Companies). In 2014 …

The phenomenon of servitization entails a strategic transition from a product-centric
business model to a service-oriented model to create value for customers and foster …