Purpose This study aims to develop a moderated mediation model that enables the
examination of the direct relationship between brand orientation (BO) and export …

Purpose This paper aims to propose the mechanism of cross-network effect embedded,
which can help cross-border e-commerce (CBEC) platforms strengthen cooperative …

Research background: The study responses to the internationalisation issue, one of the
essential factors of SMEs growth. Particularly to companies' efforts towards setting …

Recently there have been suggestions for qualitative international business researchers to
deal with under-researched and thus unfamiliar contexts of their fieldwork through a process …

The global production network (GPN) 2.0 framework mainly considers the organizational
capabilities of lead firms, neglecting the influence of supplier capabilities on the strategic …

The aim of this study is to analyze how Spanish small and medium-sized enterprises
(hereinafter SMEs) manage risks derived from internationalization to improve performance …

International new ventures (INVs) and born globals (BGs) play a significant role in the global
economy. These firms have rapidly expanded into foreign markets offering unique products …

Purpose By providing a practical and theoretical framework on the role of digitalization in
business model innovation (BMI) and countermeasures liabilities of foreignness (LoF), we …

Purpose Drawing on an organizational learning perspective, this paper examines the effect
of levels of foreign market involvement (intensity and geographic spread) on …

Utilizing microfoundations theory of internationalization, we explore how micro-
multinationals' CEOs tertius iungens orientation, ie, ability to enhance co-ordination among …