Research question In response to calls for additional research on strategic brand
management in sports, we examine brand governance practices in the novel and under …

" King of the Court provides a highly nuanced and sophisticated analysis of the great African
American basketball player from his earliest days up to the present time. With great skill and …

Black males'dominance'in basketball is taken for granted and often explained in terms of
racial difference and socio-environmental factors. However, this is only one side of the coin …

This article examines two key questions: How do coaches working in professional soccer
clubs with high socioeconomic class (SES) high-school student define their role? Do the …

Background Basketball is a sport with a global impact and recognized major leagues, and is
one of the most studied and analyzed sports for improvement at the level of the high …

Since the retirement of Larry Bird in 1992 as perhaps the most celebrated white basketball
player in the history of the sport, basketball fans and the media have dubbed countless white …

Welcome to Pop Culture 2.0. In the 2000s, Generation eXposure, emerged from the
marriage of new technology and the nation's obsession with celebrity. Social media …

In Kings of the Garden, Adam J. Criblez traces the fall and rise of the New York Knicks
between the 1973, the year they won their last NBA championship, and 1985, when the …

Examining how mixed racial groups of recreational sports players negotiate the politics of
race and racism, can tell us a lot about players, responses to micro and macro social forces …

In the mid-to late twentieth century, the field of professional sports underwent drastic cultural
and economic change. No sports association was impacted as much as the National …