Albeit scholars have conducted international franchising research for over two decades, our
understanding of the antecedents and outcomes of this particular type of internationalization …

Purpose This paper aims to provide a bibliometric meta-analysis of the already substantial
and growing literature on international franchising. Franchising is a model for businesses to …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

Purpose–Employing the qualitative method, this paper sets out to investigate the role and
function of flagship stores as a market entry mechanism employed by luxury fashion …

This paper adopts a qualitative, case study approach to examine the market and partner
selection processes of retailers operating internationally via franchising. Despite the …

This paper examines the evolution of the international franchise research with special focus
on the governance modes of the international franchise firm and develops a new model for …

Purpose–The purpose of this paper is first, to describe the characteristics of a pop-up store
in an international context, second, to investigate the motivating factors for its choice and …

International franchising has been widely studied from the franchisor perspective, as it
relates to why and how firms decide to expand by viewing it as a uni-directional perspective …

This study develops a new perspective on the franchisor's choice of international
governance modes as a value creation and value appropriation mechanism. Value creation …

Retail 4.0 is the use of the Internet of things and Big Data Analytics at the retail stores to
target and gain more customers. It uses RFID's, sensors and consumer devices for data …