Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

Artificial intelligence technology has been increasingly applied in the hospitality and tourism
industry, and it is a matter of concern how to increase customer adoption of AI applications in …

Social networks sites have become the most popular instrument used to communicate and
exchange information resulting in the addiction to this media. Previous studies suggested …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role …

This study examines how a celebrity endorser's key associations can complement and help
improve a brand's low corresponding associations. By conducting three studies, we find that …

Purpose Given the acute competition between music-streaming platforms (MSPs), the
purpose of this study is to identify the relational motivators of brand loyalty towards the MSP …

Scholars have drawn increasing attention to the implications of the dark side of social media
for users' online subjective well-being (OSWB). We develop a research framework based on …

Purpose Social distancing is an important strategy to control the spread of the COVID-19
pandemic, so it is imperative to understand the behavioral impact of social distancing on …

Health and fitness apps have grown exponentially during covid-19 lockdowns. Using a
sample of 331 European fitness apps users, this study investigated the psychological drivers …

Purpose This study aims to examine the mediating role of online compulsive buying in the
association between excessive use of social networking sites (SNS) and financial well-being …