The TikTok platform has become widely popular among younger generations and has influenced various industries and aspects of life. This systematic literature review, using …
D Ye, D Cho, J Chen, Z Jia - Online Information Review, 2023 - emerald.com
Purpose This study focuses on perceived overload from environmental stimuli and individual psychology and behavioral interactions. It constructs a theoretical model with overload as …
Mobile short-form video (MSFV) shopping represents an emerging method of mobile e- commerce and indicates the future development trend of mobile e-commerce. Unlike other …
S Wang, N Li, N Liu, M Habes - Journal of the Knowledge Economy, 2023 - Springer
TikTok, a short video-sharing platform, has captured a massive audience since its inception in 2016. This article explores the evolution of rural media in China, the burgeoning TikTok …
L Zhai, P Yin, C Li, J Wang, M Yang - Sustainability, 2022 - mdpi.com
Short videos have been increasingly prevalent around the globe and have become an important channel for users to share product and service information and for marketers to …
L Huang, X Dong, H Yuan, L Wang - Psychology Research and …, 2023 - Taylor & Francis
Purpose The short video APP has entered the stage of competition for stock, making it crucial to keep users engaged in their APP to promote continuous usage. Previous studies …
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context? | Emerald Insight Books and journals Case studies Expert Briefings Open …
FG Gilal, NG Gilal, LF Martinez… - Journal of Product & Brand …, 2023 - emerald.com
Purpose This paper aims to explore whether brand corporate social responsibility (CSR) initiatives increase consumers' happiness via a mediating mechanism of emotional brand …
Z Xu, X Gao, J Wei, H Liu, Y Zhang - Computers & Education, 2023 - Elsevier
Despite the soaring popularity of short video application (SVA) worldwide and its unique affordances provided for adolescent development, little is known about its potential impact …