Brand identity helps customers to identify, as well as distinguish alternative competitive
brands. If there is a consistent marketing strategy and consistent messaging, brand identity …

Color is a crucial aspect for companies in brand logo design. This research examines how
the lightness of brand logo colors influences consumers' perceptions of brand age and …

Advertising and, more generally, marketing communications, along with consumer
behaviors, have changed in important ways. Whereas, traditionally, brands and companies …

People crave authenticity in tourism. However, empirical research on the effect of logo
design elements on souvenirs' perceived authenticity has mainly been ignored in the …

Using construal level theory, this research investigates how brand longevity can be framed
effectively in advertising. We theorize that brand longevity should be displayed concretely …

This study analyzes the perception of the connection between art and advertising in the
advertising murals. Twelve advertisers and artists with a maximum of 10 years of experience …

This article looks at of what marketing has produced regarding the way consumers engage
with brand heritage. The literature review shows how marketing scholars take the heritage …

With the diminishing state of nature, alarming trends in the use of finite resources, and the
growing prospect of a climate disaster, sustainability has become a major issue on the …