Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Purpose Singles' Day (SD) in China is the world's biggest online shopping event while
consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights …

Despite the widespread prevalence of online shopping cart abandonment (OSCA) and
allusions to this behavior in popular press, scholars have yet to examine the key …

Online reviews have become a significant information source for customers in decision-
making. Such reviews are particularly important to firms like Airbnb as consumers have …

Digital technologies have transformed every aspect of marketing and have brought
consumer privacy front and center of research and discourse over the last two decades …

Mobile web technology enables discriminatory, or personalized, pricing for many more
consumer good categories than has traditionally been the case. Setting prices according to …

Recent regulatory changes (ie, General Data Protection Regulation of the European Union)
enforce that seller (eg, retail and service) and all other websites disclose through cookie …

This study examines the role of consumer cynicism in service recovery, specifically the
process through which cynicism influences customer satisfaction. This study also …

Expiration date-based pricing (EDBP) occurs when a grocery retailer reduces the price of a
perishable product according to its remaining shelf life. While, conventional wisdom …