People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

The emergence of social media has profoundly impacted the delivery and consumption of
sport. In the current review we analysed the existing body of knowledge of social media in …

Using Goffman's notions of self-presentation and gender displays, the following study
examines the Instagram feeds of 27 professional athletes to determine how athletes are …

Social media offers a myriad of opportunities for entrepreneurial marketing strategies that
leverage the power of communities, especially when they are combined with traditional …

In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …

There are many social media uses for professional athletes. From sharing their personal
lives, professional highlights, and opinions to product placements and endorsements …

In this article, we investigate the relation between customer loyalty and social media
engagement. Two dimensions of customer loyalty are considered: affective and conative …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

Purpose The purpose of this paper is to draw upon social information processing theory and
its purpose is twofold. First, it aims to examine the relationship among five brand personality …

This work critically assesses the history and current state of social media scholarship in sport
management research. Methodologically, the study is based on a comprehensive census …