Augmented Reality (AR) has received increased attention over the last years, both from
managers and scholars alike. Various studies in the marketing discipline have tackled …

Purpose The hospitality and tourism industry is strongly influenced by new and immersive
technologies, such as augmented reality (AR), to enhance customer experiences across a …

In image processing, multi-level thresholding is a sophisticated technique used to delineate
regions of interest in images by identifying intensity levels that differentiate different …

Augmented Reality (AR) offers transformative potential for augmenting and replacing
realities within a wide range of business and social applications. Within this, this study …

As the requirement for image uploads in various systems continues to grow, image
segmentation has become a critical task for subsequent operations. Balancing the efficiency …

Consumer behaviour and decision-making in tourism are increasingly based on digital
information. Content created by users on social networks, the opinions of travel-oriented …

Saat ini teknologi semakin maju dan modern. Virtual Reality (VR) mulai digunakan sebagai
media promosi wisata kuliner halal menjadi relevan dan penting. Virtual reality (VR) adalah …

Augmented Reality (AR) integrates virtual content into consumers' perceptions of the real
world. By creating an immersive and engaging experience for customers, AR has received …