Customers' metaverse service encounter perceptions: sentiment analysis and topic modeling

SJ Issac Sam, KM Jasim, M Babu - Journal of Hospitality Marketing …, 2024 - Taylor & Francis
Using machine learning, we examined customers' opinions about the metaverse in the
hospitality industry (encompassing hotels, restaurant, gaming, virtual events, tours and …

Role of Metaverse in Events Industry: An Empirical Approach

SV Singh, PC Singh, K Singh, A Nain - New Technologies in Virtual …, 2024 - igi-global.com
The metaverse holds immense potential to transform the event industry, seamlessly
blending augmented reality, virtual reality, and internet-based platforms to deliver …