This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing …
Y Ryoo, Y Sung, I Chechelnytska - Journal of Business Research, 2020 - Elsevier
Materialism is known to be negatively related to consumers' ethical behaviors, and prior research has often assumed that highly materialistic consumers do not behave ethically …
Y Kim, KW Oh - Journal of Product & Brand Management, 2022 - emerald.com
Purpose This study aims to identify the consumption mechanism by which consumers' materialism creates purchase intentions for luxury athleisure products through impression …
Replicating psychological research has become a central concern for psychologists. Although attention has been paid to the possibility of heterogeneous populations driving …
A Thyroff, WE Kilbourne - Journal of Business Research, 2018 - Elsevier
Researchers have examined materialism and consumer satisfaction for several decades. The relationship between the two variables has continued to get increasingly complex as …
Purpose Given that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field …
L Pupelis, B Šeinauskienė - Central European management journal, 2023 - emerald.com
Purpose This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship …
The present study investigates how the interaction of materialism and money attitude affects individuals choice of car price range in recent purchases (ie, within the past six months). Car …