This paper presents a comprehensive review of the evolving landscape of digital marketing
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …

The burgeoning field of big data analytics has revolutionized the landscape of marketing,
offering unprecedented opportunities for personalized marketing campaigns. This review …

Although impulsive buying (IB) has spread because of livestreaming, current knowledge on
this topic is still relatively rare. Therefore, to understand the underlying mechanisms beyond …

Hatice BAHÇE, 18 Ağustos 1990 tarihinde Düzce'de doğmuştur. İlk ve ortaöğrenimini
Bolu'da tamamlamıştır. 2013 yılında Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi …

In today's rapidly evolving business landscape, organizations face the challenge of
improving operational efficiency and fostering innovation while maintaining service quality …

In today's digitally empowered world, a growing number of young people are making use of
online shopping platforms to improve shopping habits. This includes Klang Valley …

ABSTRACT A community located in a rural area possesses its own unique characteristics.
These uniquenesses include having different languages, different types of food and diverse …