[HTML][HTML] Strategic use of social media in new product development in B2B firms: The role of absorptive capacity
Q Tian, G Cao, J Weerawardena - Industrial Marketing Management, 2024 - Elsevier
Abstract Business-to-business (B2B) small and medium-sized enterprises (SMEs) possess
untapped potential in leveraging social media (SM) strategically to acquire external …
untapped potential in leveraging social media (SM) strategically to acquire external …
The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity
Purpose While existing literature offers valuable insights into social media knowledge,
absorptive capacity, and competitive intelligence, it does not fully address the integrated …
absorptive capacity, and competitive intelligence, it does not fully address the integrated …