Built on the integrated theoretical framework of antecedents of flow and expectation
confirmation model (ECM), this research investigates the way flow experience drives the …

Purpose The theoretical background bases on the big data analytics-artificial intelligence
(BDA-AI) technologies and supply chain ambidexterity (SCAX) in the firms to assess their …

Purpose The objective of this paper is to explore the possible impact of mobile banking
service quality (MBSQ) on customer value co-creation intention (CVCI) …

Introduction Worldwide supplies are being utilized at a disturbing rate and to a significant
degree, the building business has been accountable for this ecological deprivation …

The rising prevalence of mobile short video (MSV) addiction among middle-aged and
elderly individuals poses a significant threat to their well-being, yet there is a notable paucity …

The current study integrated the Extended Technology Acceptance Model (TAM) and
included information system quality (ISQ), user interface (UI), knowledge sharing motivation …

This study is based on the Expectation Confirmation Model and the Information System
Success Model to evaluate the influence of perceived usefulness and satisfaction towards …

The ongoing pandemic has transformed communication modes globally. Especially in the
case of higher education, where countermeasures against coronavirus disease 2019 …

As an immersive technology, the metaverse is becoming a popular environment among
brands and consumers. However, little is known about what drives consumers to engage in …

Purpose This study aims to measure the integrated impact of big data analytics and artificial
intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA …