This paper presents a comprehensive review of the evolving landscape of digital marketing
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …

We investigate the impact of immersive experiences on sommeliers' learning in the wine
industry, specifically examining the role of immersion and social presence. With the growing …

Purpose The study investigates the relationship between social presence dimensions and
customer brand engagement (CBE) as well as the relation between customer brand …

The metaverse is an emerging virtual reality environment that offers new opportunities for
start-ups to create innovative and disruptive business models. However, the creation of a …

This study investigates the international distribution model for SMEs producing Malangan
traditional masks, with a focus on glocalization strategies. The purpose is to identify effective …

Social media has completely revolutionized how companies promote their products and
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …

This study seeks to answer the question of what kinds of cybersecurity training are effective
by reviewing the existing literature, analyzing for gaps, and bridging the connection with …

The metaverse is an emerging virtual reality environment that offers new opportunities for
start-ups to create innovative and disruptive business models. However, the creation of a …

Negotiation is an essential skill for legal professionals, especially in resolving disputes
through settlement. This paper examines the vital role of effective communication in legal …

Augmented reality (AR) is a transformative technology that is revolutionizing customer
experiences in various industries. By merging virtual elements with the real world, AR is …