The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …

Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …

Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …

E-commerce has brought new opportunities to expand sales channels for fresh products.
However, China's fresh food e-commerce platforms currently have a low repurchase rate …

Purpose The purpose of this paper is to investigate the impact of buyer-seller interpersonal
interactions on the purchase intention of buyers, incorporating swift guanxi as a mediator …

The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

Agricultural e-commerce (AE) has attracted substantial attention within various research
disciplines for several years. In this paper, we present a literature review of the recent state …

Abstract Non-Fungible Tokens (NFTs) have reached enormous levels of interest all over the
world; The attraction was huge besides buying or creating an NFT. However, the actual use …