This article discusses five problems that most public organizations will face when adopting a
popular, yet largely unexplored management concept: reputation management. The …

This study investigates the translation rules used by Norwegian hospitals to adapt reputation
management to their context. Drawing on a linguistics-inspired approach to organizational …

Corporate branding requires organizations to focus on uniqueness and differentiation. At the
same time, public institutions must provide equal services in order to gain legitimacy. Hence …

This paper seeks to draw empirical attention to the relationship between legitimacy and
reputation in institutionalized fields. Norwegian hospitals find themselves in a strongly …

This chapter proposes to examine how organizational reputation affects the way a
bureaucratic organization reacts to public protest. To this end, I will gauge the differences …

1 JOHDANTO Page 1 Päivikki K uoppakangas A -9 :2 0 15 DECISION-M A KING A N D CHOICE
IN THE AD OPTION OF A M UNICIPA L ENTERPRISE FORM IN PUBLIC HEA LTHCA RE OR …

The purpose of this thesis is to gain an understanding of how public agencies can increase
their brand trust by adapting technologies and digital strategies which target inclusiveness …