Neuro Marketing: Harnessing the Power of Cognitive Analysis
N Prakash, P Jindal, A Jindal - Sensible Selling Through Sensory …, 2024 - igi-global.com
The chapter captures the shift from conventional to cognitive analysis tools in the marketing
landscape. It is clear that the promotional ecology has developed over time, and that it has …
landscape. It is clear that the promotional ecology has developed over time, and that it has …