The diversity of woodland ownership in England has increased in recent decades to
encompass a wide range of non-financially-oriented owners, many with little previous …

This study aims to identify the factors that affect the sheep and goat farmers in the Region of
East Macedonia and Thrace (Region of EMTh) in Greece in their milk distribution channel …

Being one of the most popular sport industry in the world, football attracted interest not only
for being a globalized sport and its impact on national identities, but also due to generation …

In this paper, the results of a nation‐wide survey of New Zealand sheep and beef farmers
are presented. Multivariate statistical techniques are used to identify groups of farmers who …

Orientation: Agri-businesses, especially at the farmer level, are devoid of sound marketing
strategy. Research purpose: This study aimed to highlight the marketing mix elements most …

In the agricultural sector, the Law of Jante—a Scandinavian form of cultural intolerance
towards standing out, being different and overachieving (akin to the Tall Poppy Syndrome …

Strategic communication is essential to corporations in all industries, including agriculture. In
this paper, the idea of corporate web positioning is developed using the example of …

Integration of developing-country farmers into commercial markets is a policy widely
promoted in order to enhance liverlihoods and reduce poverty. However, agricultural …

Este trabajo tiene como objetivo central identificar los planteamientos conceptuales para el
estudio de los grupos estratégicos y sus variables de análisis, resaltando el papel que …

This article is concerned with the subject of agricultural marketing and how it has developed
down a different, and longer, path than modem business marketing. It is argued that the …