Despite the large body of research that examines the determinants of salesperson
performance, significant variation exists regarding how scholars can operationalize …

Purpose The purpose of this paper is to assess the impact of a global measure of internal
marketing on bank employee job satisfaction and employee commitment to the bank. In …

Brand relationships influence human attitudes, intentions, and behaviors. While past
research has generously explored this idea in the customer context, less research has …

This study integrates identification and motivation theory to show the relationship between a
salesperson's perceived personal identification with his/her supervisor, intrinsic and extrinsic …

While there is extensive literature on the positive impact of salesperson brand identification,
we have little understanding about its negative effects in the luxury context where brand …

Purpose Although research analyzing the consequences of salesperson social media use in
driving sales behaviors and performance outcomes has proliferated in the recent past, there …

Past research reveals that customers can attach meanings to brands that create strong
connections between the brand and the self. When they do, and when the brand is …

The pandemic, growing environmental crisis, and social inequalities have increased the
attention on the relationship between companies and stakeholders. Corporate social …

The extant literature on organizational identification has explored the existence and
interactions between different levels of identification that individuals may hold within the …

Purpose–This paper focuses on the role of personality congruence, between salespeople's
own personality and the personality of the brand they represent, in driving salesperson …