Purpose Using the resource-based and the resource dependence theoretical approaches of
the firm, the paper explores firm responses to supply chain disruptions during COVID-19 …

In the era of disruptive change, a data-driven approach is vital to Human Resource
Management (HRM) of any leading organization, for it is used to gain a competitive …

This study focuses on the growth hacking business analytical tools for small and medium
enterprises to improve their business operations. The study analysed 11 prominent sectors …

The capabilities concept is critical in understanding the competitive competencies of firms.
Capabilities allow firms to sense, seize and reconfigure their resources in response to …

Business analytics (BA) is a group of practices as well as disciplines to resolve professional
difficulties through analysis of data, quantitative models as well as various statistical …