Are retailers leveraging in-store analytics? An exploratory study
J Lorente-Martínez, J Navío-Marco… - International Journal of …, 2021 - emerald.com
Purpose The purpose of this study is to analyse the level of adoption of in-store analytics by
brick-and-mortar retailers. Web analytics technology has been widely adopted by online …
brick-and-mortar retailers. Web analytics technology has been widely adopted by online …
[PDF][PDF] Beacons: the Game-changer of Proximity Technology
R Pangriya, S Pandey - Journal) Volume, 2021 - researchgate.net
Beacons are the implementation of the Internet of Things which use proximity technology to
detect human presence if they are nearby. They are hardware devices that can transmit …
detect human presence if they are nearby. They are hardware devices that can transmit …
[PDF][PDF] Consumer Acceptance of Proximity-Based Location Services in Omnichannel Retailing: Exploring Implications for Mobile Channels & Store Atmosphere
Proximity-based Location Services are a promising omnichannel retail solution in order to
provide Offline-to-Online channel integration in-store, following Social-Local-Mobile …
provide Offline-to-Online channel integration in-store, following Social-Local-Mobile …
Utilização de beacons em locais externos: Um estudo em um campus universitário no sul do Brasil
MT Rebonatto, C Eckstein… - Anais do XII Simpósio …, 2020 - sol.sbc.org.br
O surgimento de beacons e Bluetooth Low Energy já está modificando e expandindo o
mercado da Internet das Coisas. Este projeto descreve o desenvolvimento de uma solução …
mercado da Internet das Coisas. Este projeto descreve o desenvolvimento de uma solução …
Integrating physical and web shopping environments: the interplay of omnichannel retailing and store atmosphere on consumer behaviour in social-local-mobile …
C Lazaris - 2018 - didaktorika.gr
Omnichannel integration technologies, such as location-based services blend all the retail
channels together, constituting Social-Local-Mobile (SoLoMo) settings that provide a …
channels together, constituting Social-Local-Mobile (SoLoMo) settings that provide a …