Consumers' valuation of food traceability has received considerable attention in the existing
literature. However, the outcomes of the various studies often exhibit inconsistencies and …

Technological advances result in new traceability configurations that, however, cannot
always secure transparency and food safety. Even in cases where a system guarantees …

The purpose of this paper is to investigate consumers' preferences for the origin and
traceability of fish products. A survey was carried out in Spain with 215 people responsible …

Purpose This is an exploratory study leveraging a domain-specific innovativeness (DSI)
perspective to understand adoption of QR code delivered mobile marketing. Specifically, the …

The research analyzed the perception of food traceability among consumers in Italy and the
role of food labels in supporting consumer information about food traceability. The …

A consumer's decision-making process regarding the purchase of chicken meat is a
multifaceted one, influenced by various food-related, personal, and environmental factors …

Данная монография-одна из первых попыток представить такие привычные категории
рыночной экономики, как конкуренцию, конкурентоспособность в условиях активной …

Labels correct information asymmetries and helps producers to differentiate products.
However, labelling system alone cannot assure that the food is safe, of good quality and …

La trazabilidad garantiza la seguridad alimentaria en toda la cadena de suministro de
alimentos a través de su aplicación desde la obtención de la materia prima hasta el punto …

Objective: Report on results of test markets per species: Empirical evidence of the
effectiveness of the proposed marketing strategies. Suggestions for changes or optimization …