This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

E-commerce is deemed as the sale and purchase of goods and services through the internet
in exchange for money and data transfer to complete the transactions. E-commerce is at the …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

The availability of digital technology in the hands of every citizenry worldwide makes an
available unprecedented massive amount of data. The capability to process these gigantic …

Big data analytics is critical in modern operations management (OM). In this study, we first
explore the existing big data‐related analytics techniques, and identify their strengths …

Abstract The Data Big Bang that the development of the ICTs has raised is providing us with
a stream of fresh and digitized data related to how people, companies and other …

Smart manufacturing has received increased attention from academia and industry in recent
years, as it provides competitive advantage for manufacturing companies making industry …

This research investigates the cost-result relationship of the Inbound Marketing actions used
by grocery e-commerce. The analysis is based on the application of the Dorfman and …

The continuously growing amount of available data has accelerated the emergence of
numerous business intelligence applications that are summarized under the term Big Data …

This inductive research provides a deeper understanding of the digital transformation of
retail supply chains and its underlying impact on supply chain strategy and operational …