This study utilizes an analysis technique commonly used in marketing, the conjoint analysis
method, to examine the relative utilities of a set of beef steak characteristics considered by a …

This study aims to investigate Hawaii consumers' willingness to pay for fish product
attributes including farmed vs. wild-caught. Hawaii presents an interesting case study as per …

Through this paper, we illustrate the concept of Farm Entrepreneurship in the light of value
addition through qualitative data analysis using ATLAS. ti®. For this purpose we have …

This study utilized and compared hypothetical conjoint analysis and non-hypothetical
experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The …

The paper aims at studying consumers' acceptability of cured ham. A Double Censored
Tobit is applied, in order to first, evaluate to what extent the information conveyed by an …

Modern consumers mature because they have access to product information before
purchase. In Indonesia, the chili market is becoming increasingly competitive since buyers …

Purpose–For many farmers across the USA the opportunity to sell their produce directly to
the public in different ways allows them to avoid middle‐men and often reap higher benefits …

US per-capita chile consumption and foreign imports have increased over the last twenty
years while domestic production has fallen. To maintain market share, US chile producers …

Many Indiana small-and medium-sized farm and ranch operators are looking at aquaculture
to diversify their operations, but the underlying thought for most of these potential …

The coast line of the Canary Islands (Spain) has suffered from a plague of Diadema
antillarum (sea urchin) over the last decades. This has attracted the attention of local …