Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

The importance of customer-oriented marketing has increased for companies in recent
decades. With the advent of one-customer strategies, especially in e-commerce, traditional …

What algorithm to choose for customer segmentation? Should you use one algorithm or
many? How many customer segments should you create? How to evaluate the results? In …

In customer‐oriented systems, customer lifetime value (CLV) has been of significant
importance for academia and marketing practitioners, especially within the scope of …

Due to the high competition in today's global market, design of an efficient supply chain is
necessary to achieve competitive advantages. Having concerned this issue, scheduling is …

Customer lifetime value (CLV) is the most reliable indicator in direct marketing for measuring
the profitability of the customers. This motivated the researchers to compete in building …

Professional associations are expected to maintain a reasonable standard of behavior
regarding how they market to their service bases. Prior research indicates that the use of …

هدف هذا البحث إلى التعرف على دور أنشطة الاتصال التسويقى فى المجلس القومى للمرأة فى دعم
قضايا المرأة المصرية والوصول إلى الجمهور المستهدف, وتنتمى هذة الدراسة إلى الدراسات الـوصفية" …‎

O conhecimento e atuação sobre clientes são considerados de uma forma unânime
elementos essenciais na gestão das organizações. Para além dos custos de …

El trabajo de investigación tiene por objetivo principal en precisar la influencia de las
estrategias de promoción en el incremento de las ventas de la Empresa de Inversiones …