Understanding the antecedents and their effects on satisfaction is crucial, especially in
consumer marketing. Most investigations in marketing research have used the Expectation …

Consumers' emotions play a salient role in consumers' buying process, their consumption
behaviours, and their engagement with product/service offerings, owing to which, it has …

The impacts of COVID-19 are massive. Global tourism is one of the industries that is heavily
affected.“Travel bubble”, a recent term initiated by travel operators, is a programme that …

Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …

Purpose The purpose of this paper is to explain the patients' views towards private
healthcare service providers. The study focussed on hospital service quality and analysed …

This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior …

Purpose The Internet has changed the nature of purchasing, proof of this being the
proliferation of e-commerce sites which have seen their activity grow more quickly due to the …

Few studies have explored the factors influencing continuous usage intention toward virtual
tours, such as dominance, pleasure, and arousal. To address this research gap, this study …

This study develops and tests an integrated model of the social impact and customer value
theories to understand how gamification of mobile money payment could generate customer …

Tourism, Tourists and Society provides a broad introduction to the inter-relationship between
tourism and society, making complex sociological concepts and themes accessible to …