Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

The COVID-19 pandemic has changed the style of work. In adapting to the changing work
environment, human augmentation technologies (HAT) can provide employees with new …

Purpose This study aims to investigate the consumer's perspective regarding the
relationship between services and well-being, contributing to the knowledge base in …

Capturing customers' emotional changes in sequential service should be realized using
physiological measurements to assess customer delight. Questionnaire-based customer …

Purpose Drawing from transformative service research (TSR) and service ecosystem
perspectives, the author seeks to provide multi-level insights into gaming service systems …

Purpose This study examines whether engagement with Sustainable Development Goal
(SDG)-focused specialized training programs enable senior public officials (focal actor) to …

Purpose Value, also known as co-creation, is recognized as the outcome of collaborative
efforts between both parties. However, knowledge is currently limited regarding the …

To enhance the sustainability of local communities in an aging society, older people have
begun independently organizing community activities as social support services. The …

Emotions fluctuate during the process of social interaction. Although the co-creation of
emotions through organizational behavior has been discussed theoretically in existing …

To enhance the competitiveness of the traditional handicraft industry, providers should offer
service experiences using their products (ie, servitization) instead of merely selling them …