Determinants of Millennials' behavior in online shopping–Implications on consumers' satisfaction and e-business development
This paper identifies the attitudes and key determinants of Millennials' online shopping
behavior in Montenegro. An empirical survey was conducted in Montenegro on the sample …
behavior in Montenegro. An empirical survey was conducted in Montenegro on the sample …
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective
While the debate on online service failure and recovery strategies has been given
considerable attention in the marketing and information systems literature, the evolving …
considerable attention in the marketing and information systems literature, the evolving …
The interplay of perceived risk, perceive benefit and generation cohort in digital finance adoption
Purpose Financial service providers are facing challenges in the acceptance of digital
financial services. The study, therefore, intends to identify factors contributing towards the …
financial services. The study, therefore, intends to identify factors contributing towards the …
Reaching the price conscious consumer: The impact of personality, generational cohort and social media use
JK Eastman, R Iyer, KL Eastman… - Journal of Consumer …, 2021 - Wiley Online Library
This research examines the impact of the Big Five personality traits and social media usage
on price consciousness and determines if this impact is influenced by generational cohort by …
on price consciousness and determines if this impact is influenced by generational cohort by …
The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross‐market …
Y Cui, R Lissillour, J Chebeň… - Corporate Social …, 2022 - Wiley Online Library
The main purpose of this study is to gain an in‐depth understanding of the impact of
financial prudence (FIN) on social influence and environmental satisfaction in the …
financial prudence (FIN) on social influence and environmental satisfaction in the …
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
The purpose of this study is to examine the effects of avoidance of similarity, self-congruity,
and brand attachment on Generation X's sportswear brand loyalty. This study also examines …
and brand attachment on Generation X's sportswear brand loyalty. This study also examines …
The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z
This article addresses the pressing issue of attracting Generation Z to the agriculture sector
in the Czech Republic, a vital issue given its crucial role in ensuring food security and …
in the Czech Republic, a vital issue given its crucial role in ensuring food security and …
Do Behavioural Biases Drive Adoption of Digital Banking Services? The Moderating Role of User Type
Digital banking services have gained increasing acceptance among individuals, but some
people still resist using these services. Hence, it is empirical to understand the behaviour of …
people still resist using these services. Hence, it is empirical to understand the behaviour of …
Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context
Recently, the thought processes of consumers are evolving universally, making them
reflective of the detrimental ecological footprints owing to excessive fashion consumption at …
reflective of the detrimental ecological footprints owing to excessive fashion consumption at …
재무관리역량이재무웰빙에미치는영향: 세대간비교를중심으로
장연주， 김민정 - Financial Planning Review, 2023 - dbpia.co.kr
본 연구는 2020 년 펀드투자자조사 자료를 활용하여 세대별 재무웰빙에 재무관리역량이
어떠한 영향을 미치는지를 실증적으로 파악하고자 하였다. 본 연구의 주요 결과는 다음과 같다 …
어떠한 영향을 미치는지를 실증적으로 파악하고자 하였다. 본 연구의 주요 결과는 다음과 같다 …