Genre analysis has a long-established tradition in literature, but interest in the analysis of
non-literary genres has been very recent. This book examines the theory of genre analysis …

Purpose–The aim of this paper is to investigate the extent to which a profound change in the
image of accountants can be seen in the discourse used in accounting software adverts that …

This article documents the evolution of the annual reports of the Danish company Danisco
A/S from 1935 through 2007-2008. Compared to previous diachronic studies of annual …

Although using different labels, genre theorists from different traditions have generally given
privilege to the communicative purpose, in this article referred to as rhetorical objective, as …

Abstract Björkvall, Anders. 2003. Svensk reklam och dess modelläsare.(Model readers in
Swedish advertising.) Acta Universitatis Stockholmiensis. Stockholm Studies in …

Though often ignored and still controversial in academic literature, the marketing of places is
one of the major growth markets in marketing communication. This paper addresses the …

Artikeln diskuterar moderna genreteorier och presenterar artiklarna i detta temanummer.
Den visar hur nordiska och internationella forskningstraditioner vuxit fram och förhåller sig …

Purpose–The aim of the paper is to discuss corporate identities as they are expressed
visually in annual reports in order to demonstrate how (and how much) the annual report as …

This study was undertaken to examine the university teachers' perception of including
students with Visual Impairment (VI) in the public universities of Ghana. The sample …

Purpose–The research aims to draw a detailed picture of how international corporate banks
and financial institutions approach image advertising to enhance impressions of their …